History

The Louisiana Automobile Dealers Association (LADA) is a full service-trade association representing nearly 350 new motor vehicle car and heavy truck dealers in Louisiana. Additionally, LADA has over 150 allied associate members.  LADA provides products and services to enhance the operations of its member dealers.

Founded in New Orleans basement on St. Charles Street in 1937, the early organizers included Ferron Brown of Baton Rouge, Brown Fortier of Lafayette, S.J. “Jack” Rogers of Monroe, Wiley L. Mossy, Sr. and Joseph A. Paretti of New Orleans. The first president, T. L. Huber of Lake Charles, served for three years, from 1937 through 1939. Over the years, LADA continued to grow in importance and value to the automobile dealers in the state.

Well organized by the 1950’s, the association provided greater services to its members. In 1972, LADA moved to Baton Rouge to be closer to legislative activity, where it remains today.

Mission

The Louisiana Automobile Dealers Association (LADA) stands as a powerful political, economic, and educational force created by Louisiana dealers, for Louisiana dealers, and still proudly managed by Louisiana dealers.

As steadfast advocates for Louisiana’s franchised automobile and heavy truck dealers, we champion a regulatory environment that promotes fair competition and ensures consumer safety. Regardless of the size or location of the dealership, our mission is to elevate the profile of our dealers and the Association.

​We forge impactful partnerships that drive sustained economic prosperity for Louisiana, our dealers, and the hardworking Louisianians they employ.

Objects and Purposes

• Promote the automotive trade in the State of Louisiana.
• Advocate a high plan of business ethics for those engaged in the motor vehicle business in the state.
• Endorse and promote a spirit of cooperation among motor vehicle dealers and those engaged in associated and allied trades.
• Conduct investigations, studies, and research as may be necessary and advisable to compile factual data and to gather information, the knowledge of which may be useful and valuable to the automotive trade toward improving the efficiency of its operations.
• Promote the enactment of such legislation as will benefit the automotive trade and the public and to oppose discriminatory legislation relating to the trade.
• Issue publications for the benefit of the membership.
• Encourage and assist in the formation of local and regional associations and to seek to merit their cooperation and support of LADA.